# Asha Sharma warns Xbox “can’t lose sight” of creating enduring new IP

> **Open Intelligence Dossier** · First detected: 2026-10-13 21:00 UTC · Category: Technology

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| PC Gamer | Hundreds of layoffs and many cancelled projects later, Xbox CEO Asha Sharma reportedly says 'we will not survive' without new IPs | [Source Link](https://news.google.com/rss/articles/CBMi-wFBVV95cUxQeE9zdFdwSjhkU3lVMmJoUkJYSW04SFhSMjg4NlllWFVtM2pzV3EtV3hhLThCU1BYOWdWOER6Mkd6QlhETGdfQWtKRW9xUl9iYjNBeXBWb0cweDVTUm9OeVlvSHFsMEVDQVFMcVJDNEVTbXJSWV9kem5RTTU3Mk94MnZGSzJVY2pWdmFKR3NGOW9zR0JOS28zMVh3SllKSFlnVUJ2cEI3LWlDMlVZR3JON1dhU1ZqUExUS3N6Ylh5cGFfcGR0N0t0c0Mwa1J3VDlOMUczV1NRUFFQa1pvQm0tYzRhWktDZTBBSWpUaDRlalJGOXVvUHVwcDl1cw?oc=5) |
| GameSpot | Xbox CEO: We Must Rely On The Past, But We Cannot Rely On The Past | [Source Link](https://news.google.com/rss/articles/CBMioAFBVV95cUxOdTNuTTFOaVYzWG9qU1dNM2ZxanAtOTd4V3QwNjdja1lZOV91QXI4RHAyQ0V2V2gwajl3S3RIWEVpRk9mMWctakJ3UEpFRWlXNnczOHdCYjlrV21PYWhyazRsMHV4a1V5M1VCQzdHZzNJNVd6T09WcGtZYzI3aXBMMTJ6emctMThvM09QbHpkeGFMTVZfdmQ4cExtZEVucEFj?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-10-13/asha-sharma-warns-xbox-can-t-lose-sight-of-creating-enduring-new-ip*