# Ritz Crackers releasing gluten-free version of classic cracker, but only at 2 retailers

> **Open Intelligence Dossier** · First detected: 2026-10-20 16:40 UTC · Category: Business

## Executive Summary
Ritz Crackers releases a gluten-free version of its original cracker for the first time at two retailers.

## Intelligence Brief
Recent coverage from outlets including TODAY.com, Allrecipes, Seeking Alpha, Food Network, People.com, and WWLTV.com details a major product launch by Mondelez involving Ritz Crackers. The company is releasing a gluten-free version of its classic original cracker for the first time in over ninety years. According to the reported details, this new variety is currently being made available at only two specific retailers rather than through widespread distribution channels. Media reports heavily emphasize consumer reaction to the new product offering, noting that celiacs are rejoicing and that fans have been clamoring for this addition, describing it as a dream come true.


Food Network published a tasting perspective stating that the gluten-free crackers are pretty darn good. Seeking Alpha notes the product release under the ticker MDLZ on NASDAQ, tying the new variety directly to Mondelez. The background established across the available articles highlights that this marks a historic shift for the brand, as the original classic cracker has never previously been produced in a gluten-free format throughout its history spanning more than nine decades. Coverage does not yet specify the identities of the two retailers carrying the initial release, nor does it provide a timeline for a broader nationwide rollout.


Observers and consumers following the trend will need to monitor further announcements from Mondelez and participating outlets to track product availability. Future reporting is expected to clarify which two retailers hold the exclusive initial inventory and whether the gluten-free snack will eventually reach grocery store shelves in other regions.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| TODAY.com | Ritz Crackers Go Gluten-Free for the First Time, Celiacs Rejoice | [Source Link](https://news.google.com/rss/articles/CBMiggFBVV95cUxNSGFMczdXSGxod1lxcWlMRDBzNHpqQ01UdklDR1lCeWlZal9mT3p0TGROeC1nTEFDSnZjT0lvVGs5MjNtTmNJSnh3OHIwN1gwMDQxdDBnc3JTRHowYVV4bDFablJmdHVSaEhjZHJBMTN3OC1nN0lYYU4xcXdRbENGdVVn?oc=5) |
| Allrecipes | Ritz Is Releasing a First-Of-Its-Kind Cracker Fans Say Is ‘A Dream Come True’ | [Source Link](https://news.google.com/rss/articles/CBMic0FVX3lxTFBySi1zUnhGUVpoUmN1blhkMHhwME1NVnRuZ0pKbHg3cGxaNFdNd0NoenI1RVV3TC10NWhfdXhWREVoRXFhR1FGNzNXT1lSYzN3UWR1VFJhRkxmeVd6Uk5NOEtuVXplSkdmdy1nZU9yUUh0eXM?oc=5) |
| Seeking Alpha | Mondelez offers a new Ritz variety that fans have been clamoring for (MDLZ:NASDAQ) | [Source Link](https://news.google.com/rss/articles/CBMiqgFBVV95cUxQMmdqX1B5Z2lZbXNmSF93czNIbEVadmFKVUNwV21iUXZFYmI4VHQ1UjA1cWh0WDV2T0ZTX2JOSnRvMThjXzFON0x1VEFTcTJ6dTFSRmNUVmtrNkNacm5vVnR3SVg5cWh2Z19XTnNKRUFiSm54M1gwN3hrVlVWWElsdXdxelZYUndpVDY1M2JjUGNjRVVfWWt4cENlSGRFZkZhZVZ1ME9FY0FsUQ?oc=5) |
| Food Network | I Tried the Gluten-Free Ritz Crackers, and They're Pretty Darn Good | [Source Link](https://news.google.com/rss/articles/CBMif0FVX3lxTE5sR3VRdkdPX2cyWWx2dnBveHFGbWhlQVdlQWNnYlpYNTRIT09lVmtHbEFOeks4R0FpTUY4SXJMSklxSW1zbWhmQzNKOUZVVEhWSWFXYk1EcEtBdE1JNWFjbzlFZHBoa1RUZFdnbzhySnk5Z0JZcHZjZnJhYmhUbXc?oc=5) |
| People.com | Ritz Is Releasing a Gluten-Free Version of Its Original Crackers for the First Time in Over 90 Years at These 2 Retailers | [Source Link](https://news.google.com/rss/articles/CBMingFBVV95cUxNNDg4R3BCX3hiT0t2akJ6QlRnSllZbVRTMlc2UVY5NDhGRmk2SWt0SHVJYWZUckp3dnpHcVgydEVQTmg5X0RuUk5vODZHakpmamV4SzJPZ0ppa0V1aXZaeTVwN29IWHFOMzBPSWx6Q0RTUjYxT2JFdkJVZnBBbmNNb3J4ZzhPVnpYRHRHQWZKTmhzODBYVnAyQzFVaGh1dw?oc=5) |
| WWLTV.com | Ritz Crackers releasing gluten-free version of classic cracker, but only at 2 retailers | [Source Link](https://news.google.com/rss/articles/CBMi0AFBVV95cUxNakhFZElKM0FvTEdyZF82b0REUWN1RHBFbGNoQTR5TVdzeW9oLTVUTUdVUDN0T2lRU1VSTXBHZlVCcUE3LUpTM2tpWHR5ekdBTE15cENKbV9rNFJBY1BNeDg5ZVlKazBwM0lsMXFNbzhwRThQNTZtbWV6MFZQZW1IN1FjUTVVQ1NvYmROQXlDQUdLbDQxOVJmYjVfS3ZBdnFPcGxOd3NNNGI3MkFUNUVGZkw0dmNNX0p2Q3N5aUtBbkI2cXlYUkh4V3dpQURiaXct?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-10-20/ritz-crackers-releasing-gluten-free-version-of-classic-cracker-but-only-at-2*