# How Pepsi fell behind in the cola wars—and then lost KFC

> **Open Intelligence Dossier** · First detected: 2026-10-25 14:20 UTC · Category: Business

## Executive Summary
4 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.

## Intelligence Brief
"How Pepsi fell behind in the cola wars—and then lost KFC" is generating significant coverage in the Business category, with 4 articles from 4 distinct sources tracked by PULSE so far.


Outlets currently covering the story include Simply Wall Street, Allrecipes, CNN and Fortune. PULSE measures a story's velocity from how quickly new articles appear and how many independent newsrooms join the coverage.


This brief was generated by PULSE's extractive engine from coverage metadata only. The latest headlines from every source are listed below; the velocity chart shows how the story is developing in real time.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Yahoo | Taco Bell’s Latest Announcement Should Make Baja Blast Fans Very Happy | [Source Link](https://news.google.com/rss/articles/CBMilAFBVV95cUxNQWxBOHJBb3BtbzUtbFl4djVRMzY4OUFMdVpRb3ZHVGY5X2dRTE4yWGxyOTV4YUlNR0V1ZExHdlNvaXJJelhOVUpFb0g2Y2pMOXZUZ3QzeUU5cm1Mb2lPUGdBV3dIRjRtc25ZQjJCZGE1MG95ZFhMU1J6eE1LSzhyTE9pbHVKY3BzdDdVallyRE9jRXhy?oc=5) |
| KTLA | Taco Bell, PepsiCo renew partnership for 11 years | [Source Link](https://news.google.com/rss/articles/CBMiiwFBVV95cUxPVDdUM3RXMUZpY0F3T01OVjdBTXJZcThTQmJsR0pTVlFiWXNEZlRfTmtyX3g0RHFkdFFJR0FuenZnNXZJS0NIalZqc1drYWNFNWxYYjVMazhrRDdZSmhrRzd2TzZuQUJqMnJhaGFHSDdIdDVqWm02NlVieE51SWtNeVNvSU1tOTZzUjhZ0gGQAUFVX3lxTE9fMzdFUDJLM2dNQTl5aVNBTHdIRkdRWV9QZTVfbjBJeVBCRjhmb1NsOHpWZ1c1al9fT19CYjJyWXNlb2FUY2pDZlRfYU1CSWxxck8tNzZMbkVZZW1BUGY2WkJaVGhoRjM2ZE0xdTA2cXBWanNMc0FLcW1fT1NfcUJ6ZEdBQkMxMDBPLWxITERtZA?oc=5) |
| Simply Wall Street | Learn Why The Bull Case For Coca Cola Stock Could Change Following KFC Fountain Deal | [Source Link](https://news.google.com/rss/articles/CBMi0wFBVV95cUxPUFRVSlVyWWlNYU1STUhCLTF3MVNzVWswT2xOOFdVMFpIaE1tRm9xOEpndzB0RDI2blJFUU1hOTZGTXI0X3JWUVBNOWlhNnJGaV94aFZHclpXNG5DbEZEaGtGSktEQlg2dHNxZEJVQ0w5b0RRLWpQWnplVzdZLVB6QVNCRDlGQlU2eHVkcTNQd1lWMkVjRzRkOURKNEVKQklYNks4WTNlSXp3ekZjWnRXSWNyN1lpUllZc2NtQTZmWWJ1RnJGaWhjRW5yaVNMZ05DZ1BV0gHYAUFVX3lxTE80QnNwVEo0OE9TY0VyN2trLWJvb2xxd25hZjFQM1BteU9RbHpPWlZCWGdzT1RPSENzM25KNGpFekdZemVuRlpMdVcxVG0wUmxPYVdfb0xFN0loVkIwTDVZdmxtMXZoQ2syclMwaDluUjNmOThUWUZxbUZSQmxFUTd) |
| Allrecipes | Mountain Dew Is Discontinuing This Fan-Loved Flavor—and Fans Are ‘Devastated’ | [Source Link](https://news.google.com/rss/articles/CBMihwFBVV95cUxQczNBVjZIMDk4Q1ZuME9fR2tuYTZicjFodUIyb0pORFdocUpnZVRhMnVsamxUQ2MzTjBCeWxnZ2xhRGhsYW9EcDdPbTlPdGVCekZLMDNPeFJTLUxjbE0xdzlOdnpTWXd4YjdVeTBFTmJTVWZ4RFNhZDZDbllrbHBHRVJNZWx3WGc?oc=5) |
| CNN | Taco Bell sticks with Pepsi as sister chain switches to Coke | [Source Link](https://news.google.com/rss/articles/CBMibkFVX3lxTE5hREhLQU5lS0hRZ0YtVVFNOTBmN1ZCbUJUYTdzLXVoLUoxcl9xdTRrZ2k5dWNybnI4ZnZiQzd3ekdxZmtRSWtoLUZpMHNiNk1Zblk2Mm10RlZhUzNOMlVRMFRVck84Q3pEd0JnVkVB?oc=5) |
| Fortune | How Pepsi fell behind in the cola wars—and then lost KFC | [Source Link](https://news.google.com/rss/articles/CBMiigFBVV95cUxPOGNJRnZXNkxWTjZxbUVaV1hmZmpTTkt1dnExN0YyVHhzSGFyb3g3TXdOSEI4UkV5V0ZQS2FncXQ0UU44WDFTcEhRV3JNX3hVWFUxYnE3ZW1Hblo3cWo0ZEhoZDNUMXBzSWJfYjY5WVY4dTQ3M0dOTWw4dlY3VElkYTdiMkZFN3NxQVE?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-10-25/how-pepsi-fell-behind-in-the-cola-wars-and-then-lost-kfc*