# Instagram Tests Videos up to 90 Minutes Long but Unlike YouTube It's Not Sharing Ad Revenue

> **Open Intelligence Dossier** · First detected: 2026-10-26 20:20 UTC · Category: Entertainment

## Executive Summary
2 news sources are covering this Entertainment story right now — PULSE is tracking how fast it spreads.

## Intelligence Brief
"Instagram Tests Videos up to 90 Minutes Long but Unlike YouTube It's Not Sharing Ad Revenue" is generating significant coverage in the Entertainment category, with 2 articles from 2 distinct sources tracked by PULSE so far.


Outlets currently covering the story include Business Insider and TechCrunch. PULSE measures a story's velocity from how quickly new articles appear and how many independent newsrooms join the coverage.


This brief was generated by PULSE's extractive engine from coverage metadata only. The latest headlines from every source are listed below; the velocity chart shows how the story is developing in real time.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Business Insider | Instagram is clearly jealous of YouTube — and introducing a raft of changes | [Source Link](https://news.google.com/rss/articles/CBMirwFBVV95cUxNTUk5LTRoZ0l6MEVlMWlBYU1IdFVsbC1hRWVGYlYxbG92RnhnS3ZUODFqaW5kMFRid1JiSGtIaDR4X1ZnajdKejR4SW84OXpnRFY0bnFHS3ZZaHNIZWlXS1BrZF9hYV9nS3dMRE9jLVNFZnVLTHVYQVVDOUpQbTBSRHRJcEFLTlBUeHNyZTAwaXFKQ1ZTVDl4eURHakV0VHV6dDh1LTRMMWEzSUFMSjBJ?oc=5) |
| TechCrunch | Watch out, YouTube; Instagram goes from short-form to 90-minute videos | [Source Link](https://news.google.com/rss/articles/CBMipgFBVV95cUxOa2phZFVlQ0YzMEJiMjlhenFDcmtqUm53Q3NfNUFkUEkteDhaZmJYbGVSNlpkSGUtamRCY3ZDQzNtZThzUlc4SUxJRkxKUjYzLUtXb2NSWDBsVDNFUEtWZkhKcFpZb0lveDZJX1owLUF4a2luU1hOQURndHItd0twaTE5VVJxdnlaNGFnZE9uV2xDc1pCSDNjUW4xaWJxTEVKQ0ZITEZn?oc=5) |

---
*Canonical Source: https://pulse.byoviral.com/trend/2026-10-26/instagram-tests-videos-up-to-90-minutes-long-but-unlike-youtube-it-s-not*