ASUS’s first Intel Arc GPU gets €1,799 price tag, Arc Pro B70 with 32GB for workstations

ASUS has officially announced the UGen Intel Arc Pro B70 32GB AI accelerator cards, marking the debut of the company's first GPUs utilizing Intel Arc technology. This hardware is specifically designed for workstation use and is positioned as an AI accelerator. According to reporting from VideoCardz.com, the card has been assigned a price tag of €1,799. However, subsequent pricing data indicates that costs in the United States have more than doubled, with the UGen Arc Pro B70 now listed for amounts reaching up to $2,400. Coverage of this launch is being led by technology outlets including VideoCardz.com, TweakTown, and Digital Trends, alongside an official announcement from the ASUS Pressroom.

Digital Trends has highlighted the significant cost of the hardware, noting that ASUS is charging a price comparable to that of an RTX 5090 for this Intel Arc product. TweakTown emphasizes that the UGen Arc Pro B70 32GB is now officially on sale, moving from the announcement phase to commercial availability for professional users and workstation builds. The release of this card is significant because it represents the first foray for ASUS into the Intel Arc GPU market. The hardware is characterized by its 32GB of memory, which positions it as a tool for AI acceleration and high-end workstation tasks rather than general consumer gaming. The wide discrepancy in regional pricing, particularly the spike in the US market, suggests a volatile initial pricing strategy for these professional-grade accelerators as they enter the competitive workstation GPU landscape.

Future developments to monitor involve the stability of the US pricing, as VideoCardz.com has already flagged a sharp increase in listed costs. Market observers will likely track how this high-priced AI accelerator performs against established workstation GPUs. Because the coverage identifies this as the first Intel Arc GPU from ASUS, further releases in the Arc lineup may follow, though no other specific models or dates were mentioned in the current reports from the ASUS Pressroom or the analyzing tech outlets.