# Amazon CEO says shopping agents like Meta’s Muse ‘not great’

> **Open Intelligence Dossier** · First detected: 2026-10-30 09:00 UTC · Category: Business

## Executive Summary
Amazon leadership publicly critiques competing AI shopping agents during an earnings call, casting doubt on their effectiveness.

## Intelligence Brief
Recent business reporting details remarks made by Amazon CEO Andy Jassy regarding artificial intelligence shopping agents developed by competitors. Specifically, during a corporate earnings call captured across multiple news outlets, the leadership figure singled out external tools such as Meta's Muse, characterizing their performance and utility with the phrase 'not great.' This assessment arrives alongside broader discussions concerning how emerging AI technologies intersect with digital retail marketplaces, customer service interfaces, and automated shopping assistants across the broader technology and commerce sectors. Coverage from outlets including Fortune, MarketWatch, Adweek, Modern Retail, and The Times of India emphasizes different angles of these corporate announcements and strategic positioning. Fortune and The Times of India focus directly on the remarks directed at Meta's Muse and the CEO's critical evaluation of competing retail tech. Meanwhile, Adweek highlights corporate statements indicating that external artificial intelligence agents are not negatively impacting Amazon's advertising revenue streams.


Modern Retail contributes reporting on internal metrics, noting that a massive base of customers has utilized Alexa for Shopping over the preceding twelve-month period. MarketWatch frames the ongoing discourse around the broader question of what Amazon's internal strategy entails for its own proprietary AI shopping agents. This dialogue emerges within a rapidly evolving technological landscape where major technology conglomerates increasingly deploy automated tools designed to assist consumers with online purchasing decisions. As various platforms introduce conversational assistants and autonomous software agents to capture retail traffic, leadership teams at competing corporations are forced to publicly articulate their strategic advantages. The juxtaposition of Amazon's established consumer reach via Alexa with newer market entrants like Meta's Muse provides critical context for understanding the current competitive tensions between digital advertising giants and e-commerce titans vying for consumer attention.


Observers and industry analysts monitoring these developments will look to subsequent earnings reports and product announcements to track how consumer adoption trends shift across rival platforms. Coverage does not yet specify exact operational timelines or feature rollouts for future internal shopping tools, leaving open questions regarding how these competitive dynamics will manifest in upcoming retail seasons. Market participants will continue to evaluate statements from corporate executives to gauge the commercial viability and competitive threat level posed by emerging artificial intelligence shopping agents.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| ADWEEK | Amazon Says External AI Agents Aren't Hurting Its Ad Business | [Source Link](https://news.google.com/rss/articles/CBMimAFBVV95cUxNU2VOUklxV001ZTVTRUJMSnQxenFJYnJwaldpS0NtU04xeHFsVW4wamFoRXFvMFJEb2d4TWhTVW42VzdLeXJuZWhUdmttWC1Id2E2cmMyQl9qRTNsRG9IQnRzY0NPZ3ZvRjF4dnZmWTJzRUlWRFR5TTZoMUtJWTg0bGZLZHZ4b3hud3RIWE9ScGtNUThVQXBaWA?oc=5) |
| Modern Retail | Amazon says more than 400M customers have used Alexa for Shopping in the last 12 months | [Source Link](https://news.google.com/rss/articles/CBMixgFBVV95cUxOQk9fTjY0ay0yOFN6LVFXSWNLTDFDU09uVWdfd0hqbDhWblFPTTVrWGNOTm5FZm9TSkJuT3owWE5NU3FFWFM4OFhqRFFzeGlvZTdqUF9DYTBkZHRRa1h1VEZaN0RGYVpFSmZQb2hqUF9laExyc0pNV282bG1qeHp4ejZnZTlGalFMZHZPRHdKMFVDU1AyeG04ZGtTUFNHMzVpR05ndXdYUF9tY0RyZmlNSEU0TXYzVlVRS0lfZHdDVHV6UFZuMlE?oc=5) |
| MarketWatch | What's Amazon's own shopping strategy for AI agents? | [Source Link](https://news.google.com/rss/articles/CBMi-wFBVV95cUxNTC1mVFJ6eEoxWXp1X2NvNlZ2S1JsOFVlbElMV0FCdU4tTnhnSkRrNkM2aFY1bUs4RGsyQWs3cXNEeHpOWFVqSXJJazZWUElIZGhVZnZscVJ6VkxCWnRScmY3LVhLTEJKLVF1dEVGb0YwXzZNRnBlTW1kWmwyS3BSQVk4UG82dzYybGFFVkNkcWhFYU5sTUg1UDNMV2hzMGt0cUh3UUk5STBhbUVTbEpUeDJMWm9lcVhwd2s4YXhiaWxPbDZCNG55bmNXNTZHaUUzUVVBQlhuaC1aZlZ1dlFocjB3QjVwYUdKSDVKeENkWFFhS2Z6bHRSSURiTQ?oc=5) |
| The Times of India | On earnings call, Amazon CEO Andy Jassy sends 'Not Great' message to Mark Zuckerberg for his ... | [Source Link](https://news.google.com/rss/articles/CBMigwJBVV95cUxOV05rcFJBWnlqVlZWaGc4UTZ5WS1LOWE5Nnk2MHhZaUFQUVQ0RWlfOFlFZGhWVEtadTZWWGhWYTlsamk5QzY5cGI0QmZXa3IxTGV2RTA5ZjRibEJwdDlPbjA3OWJhSnpfU1B0Snl2Wlg4dFpVdHJUNHFMbDJhTlFwaWs3YnhpUEVKa3VLNWtYWXoyMzJhRy1DTHZrRzg1cl9VVUJPYVRMOXpIa0d2OGNHZTVWd01TNnN2cjRkYXdSakpMUVNxdi1Ma1pBdGJCRHY2LUhOTlF6dFJNajRQX2pQRkp2dDdVdHkwVkNDV1BCYUl2WmF6MHRlUGQxMnl5RTVncVRn?oc=5) |
| Fortune | Amazon CEO says shopping agents like Meta’s Muse ‘not great’ | [Source Link](https://news.google.com/rss/articles/CBMikwFBVV95cUxQLTFORFVHY2I4aTBrZWVERkpsOTVEMVNqTEpWcUxvZWRKRWFmMGQ1TE51ZzZNTmN2aklNd0ladWs4RHVpdWl4YTE3eThRMHFTMk1RUTRnZV9qNWdBbGhaeG5EdXExY0FDZTVvZ2Z6RHlORzlRWDlUSTBXMy04eGQ3Qmc1aW1WaWlacVZOVFo5dGpGbUk?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-10-30/amazon-ceo-says-shopping-agents-like-meta-s-muse-not-great*