# SiriusXM Taps Tubi’s Anjali Sud as Its Next CEO

> **Open Intelligence Dossier** · First detected: 2026-11-09 17:00 UTC · Category: Business

## Executive Summary
SiriusXM announced Anjali Sud, former Tubi CEO and current board member, as its next CEO, effective January 1, 2027, succeeding Jennifer Witz who will remain in an advisory role through 2027.

## Intelligence Brief
SiriusXM Holdings Inc. announced on November 9, 2026, that Anjali Sud has been appointed Chief Executive Officer, effective January 1, 2027. The appointment follows Jennifer Witz's decision to step down as CEO after nearly two and a half decades at the company. Witz will remain in an advisory role at the company until the end of 2027. Sud has served as an independent director on the SiriusXM Board of Directors since March 2025 and will continue her board membership following her appointment as CEO.


Sud brings extensive experience in digital media, streaming, technology, and advertising-supported and subscription-based businesses. She currently serves as Chief Executive Officer of Tubi, where she has led the company's rapid expansion, growing its audience to more than 110 million monthly active users, scaling revenue, and driving profitable growth. Prior to Tubi, Sud served as CEO of Vimeo, where she took the company public and led its transformation into a profitable, global video platform with 300 million users. Before that, she held various positions in e-commerce, finance, and media at Amazon and Time Warner. Sud also serves on the Board of Directors of Dolby Laboratories, Inc. and Change.org. She holds an undergraduate degree from the Wharton School at the University of Pennsylvania and an MBA from Harvard Business School.


Greg Maffei, Chairman of the Board, stated that "Anjali has built some of the most successful consumer entertainment platforms. In her previous roles, she scaled audiences, expanded platforms, and led businesses supported by both advertising and subscription models. As a member of our Board, she has intimate knowledge of our business and strategy. With her digital media experience, CEO-level success, and Board perspective, we are confident Anjali will hit the ground running and build on our momentum as we continue to execute against our objectives. We believe she will be an outstanding CEO for SiriusXM."


Sud expressed that "I am honored to lead SiriusXM in its next chapter. Premium audio experiences will be more important than ever to the future of entertainment, and I believe SiriusXM can evolve to lead that future. Since joining the Board, I have gained a deeper appreciation for the Company's strengths and potential. I look forward to working with the team to execute with ambition and expand value for our subscribers, advertisers, artists, creators, talent, partners, and shareholders."


Maffei also noted that "Jennifer has made extraordinary contributions to SiriusXM over her 25-year career, including nearly six years as CEO. Her efforts include expanding in-car penetration and 360L rollouts, solidifying its premium, content-led subscription business with record-high customer satisfaction and record-low churn, securing an exclusive advertising partnership with YouTube, and building one of the nation's leading podcast networks. SiriusXM is now generating its best core financial metrics in years, returning to revenue growth and generating near-record levels of free cash flow. Jennifer is leaving SiriusXM with a strong foundation, and we are grateful for her leadership."


Witz said, "Leading SiriusXM has been the most meaningful experience of my career. I am particularly proud of what our team has accomplished in strengthening the subscriber experience, expanding our advertising business, and unlocking greater value across our broader portfolio. I firmly believe that SiriusXM is on a strong path and that now is the time for a transition. Anjali brings the perspective, leadership, and understanding of the business needed to guide the Company forward. While I will be leaving my role as CEO, I'll remain a lifelong subscriber and supporter of SiriusXM."


SiriusXM is the leading audio entertainment company in North America, with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a complete ecosystem of advertising solutions through SiriusXM Media and AdsWizz. The company reaches approximately 255 million monthly listeners across its platforms and has deep automotive manufacturer relationships and unique spectrum assets.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Yahoo | SiriusXM CEO Jennifer Witz to Depart, Former Tubi Head Anjali Sud to Take Over in January | [Source Link](https://news.google.com/rss/articles/CBMimAFBVV95cUxPWVppc19tVWpkbGZqemdvMkprV0otSnVPZmpkSF9tX1pJX1JrMVRUMjFoUWdfOVE0SmdwcUlKQjdKXzlmZ2F3M3UzMUpvWHVKUFQwTERqbFZuTGthVWppbWFHX2VuLWVnMHhtMmRIa3lnTmRRNDFMMGh3d3kzMHJveExLLTZ0Zmc2SDU0Q3FsbGYzRlhMR3JwMQ?oc=5) |
| Deadline | SiriusXM Taps Tubi Chief Anjali Sud As New CEO | [Source Link](https://news.google.com/rss/articles/CBMinAFBVV95cUxNR3NocTM4RDJPbVAyN3B0bFRmSkVTZ1E4UVhGWmpHcXFOZVZiSkprczhZOUN6STM2LTNmYXhrRm92ZUZtai1vLTYwUkxSZWFvVUJTeXYtVEx5M1FVdXVxZHRwWEV0V0NiN1hfcDBaMFpDVGF4TFZOajBGc29IdXVOWE51UW8zZzJOVWIxNnE0T2RoUUR2ZlZVUW83OGM?oc=5) |
| Variety | Anjali Sud Is SiriusXM’s New CEO | [Source Link](https://news.google.com/rss/articles/CBMif0FVX3lxTE16ZzZqemlCV2ZMZV9JYVY5SkVkYzNfN3p3MEo0UWlfV0dVVTg3dU9SMVZZWU9nSzFFVUNSNUQ3R2Z0ekVvNHl4M0ZVZUwtQUt5bUo3TnBNVnRad19QUm5XTWM3eVZ4RFZGUWlFcTA1Tm0xXzhFNTVIOHJhRHhYbGM?oc=5) |
| The Times of India | Meet Indian-origin Anjali Sud, the new CEO of SiriusXM, succeeding Jennifer Witz | [Source Link](https://news.google.com/rss/articles/CBMi4wFBVV95cUxOOC0zZTRjeTk3R1pUS09sNjJBY2htbDZFQjF2a0Y2bnphaWFCLWFXV1M0eFExUFAzX055b09pcUFfaE1ZUlhZY05pRndoYTN5Z3dYby1jN3RJNmJBaDJvY0dfUHFVZDNZMEFWaWpzN0NVWEFkYW1NWHV2S1ZNWXZlTzA3OWZBTVNsNU1nWkFjV2hUS0NxRmQ5eTJiTDk5MEVGUnBKd09UREREN1RlekNMU0FrUzZRTGp0LUFWUmhvdUFiZE11MG81UU1jemFhS3JYbHVOUGdDZzBidTRqZXRFVFRHdw?oc=5) |
| Sirius XM Holdings Inc. | SiriusXM Announces CEO Transition :: Sirius XM Holdings Inc. (SIRI) | [Source Link](https://news.google.com/rss/articles/CBMipAFBVV95cUxPQk5EVmlNYjBwaVRPSUx1SlQ5UUdaSHNidjZvZWM3TklTMXJCX0h3aFhkOW1ha2FuVDFuRUlYbFJZck96S2hDeDh6anoyLXkyNmpTZm9LOGVTMk1sZlZZbnJUdWt4cGZVZXlRTHJ5OWRWbjdtRVUyYTU4b0FFQ3FGQXhpd0ROa25ITlhaeFowOTBQUFd2LWVUVV9KQmVfVlNBZ3ZYMw?oc=5) |
| WSJ | SiriusXM Chooses Board Member to Be CEO as Witz Steps Down | [Source Link](https://news.google.com/rss/articles/CBMipwFBVV95cUxQLWpWV3hyMWJXc2tnS0tTVlJicDVGclNOa2dVakJRUk1mQ0N4cFpfZVpNNnh2bjRDaFN3M1Jqa0Qwb2NjR3E5QkNUUlBFSjNXUjZsWHRRbDBZZ01RekN5T3BvQk90akc4ZlJoWHExdVlyVWIzX3lYN21ibzhoRnhzX25ScENfVzdDTHVWeWc2ZVI4Ul9Ec2xhOHpsczdXVUZaZ3V5anhaaw?oc=5) |
| Bloomberg.com | SiriusXM Taps Tubi’s Anjali Sud as Its Next CEO | [Source Link](https://news.google.com/rss/articles/CBMiqgFBVV95cUxNV1RLRTNVLTZUa1hKRENDaWF0TGxIS08xQjlDMUpVdUpJNWRLYnB1elN0QkRxS2RvSERHa3BVRTNjTEdTODdBZXIxU1JNSXI1ZnFiblBQRUxmMUM1RVRBOFBqWW5sMFBSYzd2Z29rMGtQNHBDVjBSYWVTNjVmbjRaVHRqWVBhQ19JSWdNTHVPcDFUSjUwTVRHdk5kX3ZvTm44dUdVcURFeEJKZw?oc=5) |
| Yahoo Finance | SiriusXM stock slips as Anjali Sud named new CEO | [Source Link](https://news.google.com/rss/articles/CBMinAFBVV95cUxNY2hCbnY0ck4wSF9EbTdMS05sZUVkcGRpNFJPNUNJMW13MmlwUU9kVnlJdktOdGRTU0lzNGZMbG8tQ1FVNGRmcnl5ZnBic3J4ZzdNcTlhcDc0TlBuVG5XWTIxYjZSdUlRdDlGVGVMbHdIQ2xIdzZ0OUdsR0cyWTR5ZjBuZWFBTnpTa3MzU29ja2Zyd0hWVUhnWWI2OG4?oc=5) |
| Quartz | SiriusXM plans to name former Tubi CEO Anjali Sud as next CEO | [Source Link](https://news.google.com/rss/articles/CBMiZkFVX3lxTE5rWEtnd1F4UTRZS1FmeTRCM05IZG51UmtyMnNjZ3BCSHo0ZDhpbG9fSmhGUGZXemJEYjVnRmVpMUktX01yeGIxTzBGTVZBVmQ4Rzd0TlNTRG9tRUlWU1g5UGJGRFZ5QQ?oc=5) |
| The Hollywood Reporter | SiriusXM Names Tubi CEO Anjali Sud New Leader | [Source Link](https://news.google.com/rss/articles/CBMirAFBVV95cUxPcURUV0w0eHhILXQ0LTBsZ2JManB2VTFkUUdJVFVuQjdzekZjMTBDLWNEWFAyS0R1SURxWXVTMUNKN3k2NlVCaTRwdWctZERYNkFRUm5tTE1zcHg4N2tpUHZlNV92UnRZUWhITzVKbERMckpVMktZZkV2Z0ltX3FhR2NYQVNmUTlFRTRzc3REZzBnM1NXQlBMaWNxbk9JM0llUGszQTI0NWpqaU4t?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-11-09/siriusxm-taps-tubi-s-anjali-sud-as-its-next-ceo*