Meta Reportedly Rebranding Horizon+ to 'Meta VR+', Adding Popular 3D Films to Game Service

A limited selection of 3D movies has begun appearing in the TV app on Meta Quest headsets, and datamining suggests these films may become a benefit of the Horizon+ subscription service, which could be rebranded as Meta VR+. UploadVR reported that Quest 3 and 3S owners have spotted the movies, which consist primarily of Disney-owned content and can be purchased directly through the Meta Horizon Store without an active Disney+ subscription. The datamined page, discovered by user Nikita and shared by programmer Nori, indicates the service may be renamed Meta VR+ and include 3D movies as a subscription perk.

Such a rebrand would align with Meta's broader efforts to separate Horizon Worlds branding from the Quest platform, an effort that began earlier this year. At Meta Connect 2026 in September, alongside the reveal of Meta VR Glasses, the company announced that Quest owners in the US would be able to rent or buy "hundreds" of movies in late 2026, with the catalog eventually expanding to "thousands" of titles internationally by the time Meta VR Glasses launch in 2027. Meta has also added new support articles describing the ability to rent or buy media.

Separately, the Disney+ app on Quest is set to receive an overhaul this month, bringing a new spatial UI, support for 3D media, and several immersive environments also available in the Disney+ app for visionOS on Apple Vision Pro. Notably, the 3D movies appearing in the TV app can be purchased without a Disney+ subscription.

Meta Horizon+ currently costs $8 per month or $60 per year. Subscribers get access to a Games Catalog of around 50 major VR titles and an Indie Catalog of around 50 smaller titles, totaling around 100 games. They are also offered two specific games each month, pre-selected by Meta, which remain playable while the subscription is active. In February 2026, Meta reported the service had crossed 1 million "active subscribers" in 2025. In July, the company added a starter edition of Xbox Game Pass to Horizon+, giving subscribers access to 50+ games and 10 hours of cloud gaming each month. More recently, the service has started regularly offering subscribers exclusive game discounts and free add-ons for games.

Adding 3D movies aligns with the media focus of Meta VR Glasses and recent Horizon OS updates, as well as the strategy outlined by Meta Director of Games Chris Pruett at GDC in March. Pruett stated the company expects "more Mainstream Adults to enter VR through media consumption first, then discover games once they are in-headset" over the next couple of years, describing the demographic as people who "are mid-core, love Meta Horizon+, and probably play seated without controllers".