Starbucks launches new Bearista™ Glass Cold Cup Surprise Box collection with characters including rare golden bearista

Starbucks has launched a Bearista Glass Cold Cup Surprise Box collection for the holiday season, featuring five festive characters, including a rare golden Bearista. The Cincinnati Enquirer focused on the mystery format, showing what each hidden character might be inside the boxes, while 9NEWS framed the release around how customers can obtain one. The Reno Gazette Journal reported that the blind boxes sold out and that certain Bearista figures are seeing high resale prices.

The coverage emphasizes both the seasonal product launch and the collectible mechanics of the release. According to the Houston Chronicle, the 2026 Bearista cup surprise boxes mark a debut with five festive characters, a detail also highlighted by ABC7 Los Angeles in its report on the new holiday cups. The Cincinnati Enquirer documented the characters available in the mystery assortment, and 9NEWS noted that the blind boxes launched during the week covered in its report. The Reno Gazette Journal adds the market dimension, describing high resale prices for some Bearista blind box items after the collection sold out.

This release arrives as a holiday-season product with an element of scarcity built into its format. The boxes are described as blind boxes, meaning the character inside is not known in advance, and the collection includes a rare golden Bearista alongside the other festive characters. Coverage does not yet specify which individual characters are driving the highest resale prices, nor does it state the prices themselves.

Several points remain open based on the stated coverage. The reports do not specify where the collection is available beyond the regional outlets covering it, or whether Starbucks plans to restock the boxes. The Reno Gazette Journal's account of high resale prices suggests continued attention on the secondary market for sold-out Bearista items, while the Cincinnati Enquirer's character guide gives readers a reference for the five designs. What to watch next is whether the golden Bearista and other characters continue to command strong resale interest, and whether any further details emerge about availability, pricing or the remaining characters in the holiday range.