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M&M's maker scrapping two iconic colors amid push to remove artificial dyes, reports say

Mars is removing two iconic colors from the M&M's lineup to facilitate a transition toward synthetic dye-free candy production.

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The brief

Mars has announced plans to discontinue two colors of M&M's as the company shifts its manufacturing process to exclude artificial dyes. The change is scheduled to coincide with a new product launch arriving in August.

Coverage from outlets including Fox Business, Yahoo Finance, and Ynetnews highlights that the blue and brown candies will be excluded from the updated lineup. Reporting indicates that the company is investing millions of dollars into the reformulation of the product to meet these new standards.

Future updates will track the August product launch and the consumer response to the updated M&M's variety. Coverage does not yet specify which replacement colors, if any, will be introduced to the candy mix.

Synthesized by PULSE from the headlines below under a strict no-invention contract. Updated 86d ago.

Quick answers

Which colors are being removed from the M&M's lineup?

According to reporting from Ynetnews, the blue and brown candies are being removed.

When will the dye-free M&M's be available?

Fox Business reports that the launch for the new dye-free candies is set for August.

Why is the company changing the colors?

The change is part of a broader shift to remove synthetic and artificial dyes from the product, a process involving a multi-million dollar investment by Mars.

Coverage (8)

Topics

Mars M&Ms Food Industry Business

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