'Who you gonna call?' The new Ecto-R1 is Rivian's Ghostbusters-themed electric SUV
6 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
Velocity
How fast coverage is spreading — measured hourly from article rate × source diversity. How this works →
The brief
"'Who you gonna call?' The new Ecto-R1 is Rivian's Ghostbusters-themed electric SUV" is generating significant coverage in the Business category, with 6 articles from 6 distinct sources tracked by PULSE so far.
Outlets currently covering the story include Road & Track, The Drive, Rivian and Ad Age. PULSE measures a story's velocity from how quickly new articles appear and how many independent newsrooms join the coverage.
This brief was generated by PULSE's extractive engine from coverage metadata only. The latest headlines from every source are listed below; the velocity chart shows how the story is developing in real time.
Generated by PULSE's extractive engine from coverage metadata only — no AI-written claims. Updated 1h ago.
Quick answers
Why is "'Who you gonna call?' The new Ecto-R1 is Rivian's Ghostbusters-themed electric S" trending?
Because 6 independent news sources published 6 articles about it in a short window — a coverage burst PULSE classifies as a trend.
How does PULSE measure this trend?
PULSE scores velocity from the rate of new articles weighted by source diversity, snapshotted hourly. The full method is public on our methodology page.
Is this trend still active?
The status badge on this page updates hourly: rising, peaking, cooling, or archived once coverage stops for 48 hours.
Coverage (6)
- Rivian Is Going Full ‘Ghostbusters’ for Halloween Road & Track · 7h ago
- Rivian Turned an R1S Into a Ghostbusters Ecto-1—Sirens, Radar Dish, and All. It Rules The Drive · 7h ago
- New Software: Who Ya Gonna Call? Rivian · 7h ago
- Rivian celebrates ‘Ghostbusters’ with Bill Murray spot, in-car effects and real Ecto-R1 vehicles Ad Age · 7h ago
- Who Ya Gonna Call? Rivian Transforms Its EVs Into Ghostbusting Machines with Spooky Software Update Car and Driver · 7h ago
- 'Who you gonna call?' The new Ecto-R1 is Rivian's Ghostbusters-themed electric SUV Top Gear · 7h ago
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