Instagram Tests Videos up to 90 Minutes Long but Unlike YouTube It's Not Sharing Ad Revenue
2 news sources are covering this Entertainment story right now — PULSE is tracking how fast it spreads.
Velocity
How fast coverage is spreading — measured hourly from article rate × source diversity. How this works →
The brief
"Instagram Tests Videos up to 90 Minutes Long but Unlike YouTube It's Not Sharing Ad Revenue" is generating significant coverage in the Entertainment category, with 2 articles from 2 distinct sources tracked by PULSE so far.
Outlets currently covering the story include Business Insider and TechCrunch. PULSE measures a story's velocity from how quickly new articles appear and how many independent newsrooms join the coverage.
This brief was generated by PULSE's extractive engine from coverage metadata only. The latest headlines from every source are listed below; the velocity chart shows how the story is developing in real time.
Generated by PULSE's extractive engine from coverage metadata only — no AI-written claims. Updated 14m ago.
Quick answers
Why is "Instagram Tests Videos up to 90 Minutes Long but Unlike YouTube It's Not Sharing" trending?
Because 2 independent news sources published 2 articles about it in a short window — a coverage burst PULSE classifies as a trend.
How does PULSE measure this trend?
PULSE scores velocity from the rate of new articles weighted by source diversity, snapshotted hourly. The full method is public on our methodology page.
Is this trend still active?
The status badge on this page updates hourly: rising, peaking, cooling, or archived once coverage stops for 48 hours.
Coverage (2)
- Instagram is clearly jealous of YouTube Business Insider · 4h ago
- Watch out, YouTube; Instagram goes from short-form to 90-minute videos TechCrunch · 4h ago
Topics
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