Celebrate 50 Years of Star Wars with New Documentary, Key Art, and Limited-Edition Merch

Disney and Lucasfilm have announced a comprehensive year-long celebration for the 50th anniversary of Star Wars in 2027, kicking off in January with new project announcements, anniversary merchandise, and dedicated fan events. The centerpiece is a restored version of the original 1977 film, Star Wars: Episode IV – A New Hope, returning to theaters globally on February 19 on thousands of screens in formats including IMAX 70mm, Digital IMAX, Digital Cinema, 70mm, 35mm, 4DX, and D-BOX, accompanied by new key art by Matt Ferguson. Lucasfilm Co-President Lynwen Brennan said, "It is incredibly special to mark the 50th anniversary by returning the original version of Star Wars to theaters so audiences can experience this part of film history on the big screen."

The celebration includes major new content releases. Ahsoka Season 2 premieres on Disney+ on January 20, 2027, with Rosario Dawson returning as Ahsoka Tano confronting Grand Admiral Thrawn. On May 28, Star Wars: Starfighter, directed by Shawn Levy and starring Ryan Gosling, hits theaters globally in a new era with all-new characters. On May the 4th, the documentary The Hero Awakens from filmmaker R.J. Cutler debuts on Disney+, featuring exclusive archival footage and audio from the 1977 production, produced by Lucasfilm, Cutler, This Machine, and Kennedy/Marshall.

Immersive experiences are a major component. Cosm will debut a Shared Reality rendition of Star Wars: A New Hope (the 2019 Disney+ edition) at its domes in Atlanta, Dallas, Detroit, and Los Angeles starting March 2027. Cosm Studios head Alexis Scalice told CNBC, "We look for those moments where sound, music ... listening to Darth Vader's breath for the first time ... you feel those moments differently in an 87-foot diameter dome and 12k resolution." The experience includes themed environments, bespoke food and beverage, and a Cosm-exclusive poster by Studio Number One. The world premiere exhibition Star Wars: The Experience – A Journey Through the Galaxy opens February 13 at The Franklin Institute in Philadelphia, created with MDSX, Lucasfilm, and Disney Consumer Products. Star Wars Celebration returns to the Los Angeles Convention Center April 1-4, and Star Wars in Concert: The Skywalker Saga, hosted by Anthony Daniels, plays the Hollywood Bowl that same weekend.

Merchandise collaborations span collectibles, toys, apparel, automotive, and more. Hasbro unveiled new Black Series, Vintage Collection, and Retro line products inspired by the 1977 film, with pre-orders opening November 13. LEGO revealed a seven-piece collection available January 1, 2027, featuring exclusive mini-figures inspired by Ralph McQuarrie concept art and reimagined poster tiles. Aston Martin partners for ultra-luxury activations. Returning partners include adidas and Mars, with new collaborations from Steinway and Hajime Sorayama presented by Complex. Disney and Lucasfilm indicated more cross-generational collaborations will be revealed later this year and into 2027.