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Ferrari Luce launches in China at 586,600 USD, all 88 cars sell out immediately

Ferrari’s first electric model, the Luce, sparked a sell‑out in China as 88 units vanished at a six‑figure price.

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The brief

Ferrari launched its inaugural electric vehicle, the Luce, in China with a limited run of 88 cars. Coverage from CarNewsChina.com reports the price at $586,600 USD, while a New York Times opinion notes a $640,000 price tag. All units sold out immediately.

The story draws attention to the car’s design by former Apple designer Jony Ive, as highlighted by CnEVPost. Reuters quotes a company executive saying the divisive new EV needs to be “digested,” and Yahoo Finance reports Ferrari’s rejection of claims that purchasing the Luce is required for access to other limited‑edition models. The New York Times opinion labels the vehicle “ugly” and costly.

Future coverage will likely track whether Ferrari allocates additional Luce units, how the pricing debate evolves, and any broader market response to the brand’s first EV in China.

Synthesized by PULSE from the headlines below under a strict no-invention contract. ✓ fact-checked: all claims supported by sources Updated 46d ago.

Quick answers

How many Ferrari Luce units were released in China?

CarNewsChina.com reports that 88 Luce cars were launched and all sold out immediately.

What price is the Luce being sold for?

Coverage lists a price of $586,600 USD (CarNewsChina) and an opinion piece cites $640,000.

Who designed the Luce?

The vehicle is reported to be designed by Apple veteran Jony Ive, according to CnEVPost.

Coverage (5)

Topics

Ferrari Luce EV China Jony Ive

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